Format library
379 writing formats in 16 categories, from the BAPC format catalog. Each format is a template on one of 9 shared writing views: it sets up your outline, the look of the page and the checks that apply.
All categoriesBooks, Fiction & Creative Prose (43)Poetry, Verse & Literary Arts (68)Nonfiction, Memoir & Life Writing (16)Film, Television & Cinematic Media (26)Theater, Stage & Live Performance (31)Music, Audio & Spoken Word (19)Interactive, Narrative Design & Games (19)Worldbuilding & Pre-Writing (12)Journalism, Editorial & Media (18)Business & Professional (21)Marketing & Copywriting (16)Academic, Scientific & Educational (21)Technical Documentation (21)Legal, Civic & Institutional (20)Faith, Ceremony & Life Events (13)Everyday & Digital Writing (15)
16 formats
BAPC-248Marketing Campaign Copy
Global / General · CampaignMessage pillars across channelsBAPC-249Display & Social Advertising Copy
Global / General · ShortHeadline, body, CTA variantsBAPC-250Long-Form Sales Letter / VSL Script
Global / General · LongHook, problem, offer, closeBAPC-251Landing Page Copy & Wireframe Text
Global / General · 1 pageHero, benefits, proof, CTABAPC-252Email Nurture / Drip Sequence
Global / General · 3–12 emailsSequenced sendsBAPC-253Cold Email Outreach Campaign
Global / General · 50–150 words / emailPersonalization, one askBAPC-254Product Description & E-Commerce Copy
Global / General · 50–300 wordsFeatures to benefitsBAPC-255Brand Style Guide & Messaging Guidelines
Global / General · VariableVoice, tone, rulesBAPC-256Crowdfunding Campaign Story
Kickstarter / Wefunder · PageStory, rewards, risksBAPC-257SEO Content Cluster & Pillar Post
Global / General · 2,000+ words pillarPillar + linked clustersBAPC-258Slogan / Tagline
Global / General · 3–8 wordsMemorable brand lineBAPC-259Infomercial Script
Global / General · 2–30 minDemo, testimonials, offer, repeat CTABAPC-260Packaging Copy
Global / General · ShortClaims, ingredients, legalBAPC-261Menu Copy
Global / General · ShortDish names + descriptionsBAPC-262Real Estate Listing
Global / General · 100–300 wordsFeatures, location, CTABAPC-263Fundraising Appeal Letter
Global / General · 1–4 pagesStory, need, ask, P.S.